Growth Forecast Required to underpin a Significant Shopping Centre Expansion

AMP Capital, the owner of the Pacific Fair Shopping Centre on the Queensland Gold Coast tourist area wanted a growth potential forecast for the luxury segment over 15 years but found such data was not readily available.

The Situation -

AMP Capital was considering a significant addition to their luxury segment offering at the Pacific Fair Shopping Centre and therefore needed a 15 year growth forecast of the potential market growth

How Solutions Marketing helped -

Solutions Marketing was recommended by the company’s advertising agency because of their recognised ability in industry research analysis via the internet. The client presented Solutions Marketing with an Urbis JHD Report on the current market size and spending data and Solutions Marketing researched and modelled the following 15 year growth projections:

  • Catchment resident population
  • Domestic Visitation - vacationers and day trippers
  • International visitation (by significant countries)

In addition certain assumptions were made as follows:

  • Buying propensities of the different groups
  • Frequency of purchase of the different groups
  • Average purchase price increases
  • Extra promotional impact

The result -

An excel model was built to predict the market size growth over the following 15 years based on the above factors. A wider regional area map of high potential luxury customers based on household income was also provided. The client used the results in their capital investment submissions and their promotion to existing luxury retail brands to encourage participation in the venture

For an obligation free initial consultation call Tony Nix

  02 9955 5133