Using Industry Research Analysis to help Future Infrastructure Planning
A leading Sydney home building company Clarendon was unsure as to where they should locate their next generation display home centre.
The Situation -
Clarendon Homebuilding was unsure as to where they should locate their next generation display home centre and what types of housing it should include.
How Solutions Marketing helped -
Solutions Marketing was recommended by the company’s advertising agency because of their recognised ability in industry research analysis via the internet. Solutions Marketing researched the following:
- Sydney housing needs growth plan 2005-2031
- Number, density and type of dwellings required in the NW & SW growth centres
- Lot layout and residential built form
The final report clearly showed the centres of growth, which would be the ideal proximity for the next generation display centre and contained recommendations as to the type and nature of housing it should include. The report was well received by management.